Dream On.

The On mission: To ignite the

human spirit through movement.

At On, we believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.

    The On story

    Three friends, with one shared goal: To revolutionize the sensation of running.

    Read more→

    Welcome to the On Lab

    Technological innovation lies at the heart of On. ‘Better’ is achieved through continual experimentation. Never being afraid to start again different or break the mold. Dreaming up ground-breaking new ideas isn’t enough – we want to make them a physical reality. Today, our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.

    From the Oniverse

    These are the stories that make us. From next-gen tech, to the power of grassroots community action – brought together by the daring ability to dream.

      A more sustainable future

      We believe progress lies in technological innovation. Experimenting better. From the humble garden hose stapled to the outsole of our first prototype – all the way to our ultimate vision of building a brighter future with fossil-free materials and circular systems.

      The Athlete Spirit guides everyone at On. And like our athletes, we are always recalibrating and reengineering toward better. Our goal is to make high-performance products with the lowest possible footprint – engineered for circularity, designed with preferred materials, using enhanced manufacturing methods and distribution models. By working from our own On Lab, alongside our most close and trusted partners, we can control our manufacturing processes down to the details. After all – saving the planet is a team sport.

      Created by athletes, for athletes

      From elite athletes to those just starting out, movement is the thread that unites us. Driven by performance. In the On Lab, gold medallists work with our engineers to develop the next generation of shoe tech. Then the wider On community shows us what we’re working for – out in the streets and on the track, all across the world.

      Diversity, equity and inclusion at On

      From elite athletes to those just starting out, movement is the thread that unites us. Driven by performance. In the On Lab, gold medallists work with our engineers to develop the next generation of shoe tech. Then the wider On community shows us what we’re working for – out in the streets and on the track, all across the world.

      Why Choose WoodMart?

      Natural Ingredients

      We use responsibly sourced, high-quality natural ingredients for an authentic experience.

      Artisanal Craftsmanship

      Each fragrance is carefully developed by expert perfumers with a deep passion for artistry.

      Sustainable & Ethical

      We are committed to sustainability, using eco-friendly packaging and ingredients.

      Luxury Experience

      From elegant bottles to exquisite scents, every fragrance is designed to offer a journey.